UA and Ad Monetization Manager, Games

UA

  • Hands-on campaign management on various mobile ad networks
  • Build and maintain strategic relationships with key acquisition partners
  • Manage fast-paced and dynamic projects in a highly organized manner on schedule and on budget
  • Collaborate with different teams members within the marketing department to deliver and execute successful mobile marketing campaigns
  • Data Analysis (Identifying trends, opportunities, discrepancies)

 

Ad Monetization:

  • Manage advertising inventory and maintain near 100% fill rate, balancing direct, indirect, and house campaigns
  • Proactive price optimization of mobile ad networks
  • A/B formats, frequencies and other integration strategies to maximize advertising LTVs
  • Forecast advertising impressions and eCPMs
  • Keep up with industry best practices for ad monetization and advise product team on effective and emerging ad units
  • Build on relationships with vendors to drive incremental revenue and get informed on the latest tech innovation in the space
  • Benchmark performance and communicate KPIs to stakeholders
  • Identify candidates for direct deals and work with Sales team to deliver sales pitches
  • Maintain a quality advertising experience across all mobile inventory
  • Troubleshoot ad network integrations, find and solve issues by corresponding with internal tech teams and the client partners.

Requirements

  • Experience in mobile user acquisition and ad buying analysis experience
  • Highly analytical and technical: Understands components of ad calls across various channels
  • Ability to manipulate and analyze large quantities of data and present it in reports
  • Be able to monitor, analyze, and troubleshoot 3rd party mobile app tracking
  • Willingness to self-teach third party ad systems such as ad servers, DSPs, and analytics tools
  • Ability to multi-task and efficiently manage time and priorities is critical
  • Strong organizational, analytical, presentation and problem solving skills

 

  • Understanding of advertising monetization, pricing/yield management and game analytics.
  • Demonstrable success of monetizing free products through advertising and cross promotion tools on both the iOS and Android platforms.
  • Deep knowledge of mediation software like Fyber, Supersonic, AdMob and MoPub. Extensive contacts with mobile advertising networks.
  • Familiarity with the economics of user acquisition and performance marketing
  • Strong analytical skills and a love for finding patterns and actionable conclusions in key metrics data