Product Manager (Casual Mobile Games)

PeopleFun is the creator of the #1 mobile word game, Wordscapes. Founded in 2011, PeopleFun is a small, rapidly growing studio where development teams thrive on creativity, rapid prototyping, teamwork and fun. With our focus on casual word games our mission is to bring delight to everyday life! 

PeopleFun is seeking a Senior Product Manager to be in charge of revenue generation and player engagement across our entire game portfolio. You should have experience playing and developing mobile games across a wide spectrum of genres, from mass-market casual to core gaming experiences. Working in close collaboration with the Production and Design teams, you will lead live games, through the game-play monetization, live tools and data analysis. You will own the relevant KPIs, provide reporting, and offer insights about the future direction for the game. 

Your core focus will be the players’ behavior, both in terms of engagement and sales. You will use your previous experience on mobile free-to-play games or similar ventures to drive the performance of the portfolio. 

Requirements:
Responsibilities:

  • Own and analyze game metrics (acquisition, retention, engagement, monetization) and proactively identify optimizations for player experience and core financial performance.
  • Create, balance and optimize economy and pricing for virtual economies that enable amazing player experiences, player retention, and monetization.
  • Collaborate with studio stakeholders to define, design and manage key features that further acquisition, engagement and monetization.
  • Define and track key game KPIs to ensure business goals are realized. Own both top-down and bottom-up models that inform product roadmap and mitigate risk.
  • Track performance daily and adjust designs / plans accordingly.
  • Develop expert level understanding of the mobile gaming industry, including ability to qualitatively and quantitatively teardown mobile games.
  • Leverage live service tools analytics, A/B testing, In-App/Push Notifications and other tools to optimize player experience and drive business objectives.
  • Collaborate to define and support the product roadmap and business strategy based on understanding of game design and engagement/monetization mechanics.
  • Identify opportunities using a variety of channels including data analytics, competitive research, design hypotheses, player feedback.
  • Partner closely with Production and Design teams to conceptualize, specify, and implement engaging features, content, & systems.
  • Collaborate extensively with feature planning and optimization: define testing protocol, set up and execute multivariate tests, establish benchmarks internally and externally, measure performance and provide actionable recommendations to Design and Production teams

Requirements:

  • MUST HAVE 6+ YEARS OF EXPERIENCE in a relevant Game Product Management or similar role: Monetization Manager, Live Ops Manager, Analyst on a free-to-play online game, or a similar product (app, website, etc.).
  • Strong analytical skills and experience with rigorous approach to building products that leverages both qualitative and quantitative insights to drive product design.
  • Experience with structured, hypothesis driven product improvements, rigorous metrics analysis, consumer insights and design experimentation
  • Expert on free-to-play and/or subscriptions business model.
  • Understanding and experience with a wide range of business models, monetization mechanics, modeling and economy analysis.
  • Ability to conduct competitive analysis at industry, genre or game level to inform product.
  • Passion for games and strong player empathy. Ability to critically evaluate design, art and economy that influence player behavior.
  • Solid collaboration/interfacing skills to work with design, production and technical stakeholders to identify product levers that help achieve business goals and increase long-term player value.
  • Strong communication and writing skills, with experience communicating both creative and technical feedback. Has presented to exec stakeholders in the past.
  • Self-motivated team player that brings excitement and enthusiasm to work each day

Minimum Qualifications:

  • BS/BA degree, ideally in quantitative discipline. MS/MBA highly preferred.
  • Passion for creating innovative, fun, and compelling games.
  • Strong business & creative capabilities. You can confidently draw a line from detailed player behavior all the way to market outcomes.
  • Strong experience in quantitative analysis, including the ability to model game parameters using Excel, SQL, and business intelligence tools.
  • Experience designing and tuning a free to play economy by making structured, hypothesis-driven product improvements.
  • Experience with A/B and multivariate testing.
  • Comfortable presenting complex concepts.

Benefits:

  • PeopleFun is a small and lean mobile game company based in Richardson, TX.
  • The job roles and responsibilities will grow quickly as quickly as aptitude allows.
  • Benefits include an Unlimited Time Off Policy, Health insurance and 401K and potential bonuses.

Mobile Game Software Engineer (IOS, Andoid)

PeopleFun is the creator of the #1 mobile word game, Wordscapes. Founded in 2011, PeopleFun is a small, rapidly growing studio where development teams thrive on creativity, rapid prototyping, teamwork and fun. With our focus on casual, mobile word games our mission is to bring delight to everyday life! 

PeopleFun seeks a Software Engineer to join our veteran game development team. You will work in small teams alongside industry veterans to develop game systems, features and Ui while iterating and prototyping. If you thrive in an environment that values creativity, teamwork, and knowledge sharing, then this position is for you. 

Candidate MUST HAVE a demonstrable passion for games. We will dive DEEPLY into your gaming experiences during the screening process. 

Requirements:
Responsibilities:

  • Design and implement core features and systems.
  • Collaborate with team members to build sustainable, performant, and maintainable technologies and code.
  • Collaborate across disciplines to shepherd features from initial concept to completion.
  • Work with engineers and team leadership to establish tasks and schedules.
  • Utilize a variety of platforms, frameworks and APIs.
  • Support product post-launch, while developing additional features that will be added in a live user environment.

Requirements:
At PeopleFun we make games using our proprietary engine, not Unity. 

  • 3+ years’ experience in delivering production-level code in a professional environment.
  • Strong proven programming skills.
  • Great can-do attitude and you lead by example.
  • Ability to write clean, readable, portable, reliable, and optimized code.
  • Ability to quickly master selected tools and development processes.
  • Passionate, performance-driven self-starter.
  • Self-motivation and willing to pitch-in on a wide variety of tasks.
  • Ability to communicate effectively with artists, designers, and other engineers.
  • Motivated and passionate about mobile games.
  • Experience optimizing mobile platforms.
  • Understanding of common UI patterns.
  • Experience with Monkey programming language.
  • iOS or Android mobile development experience.
  • Experience supporting a live service.

Preferred

  • Motivated and passionate about mobile games.
  • Experience optimizing mobile platforms.
  • Understanding of common UI patterns.
  • Experience with Monkey programming language.
  • iOS or Android mobile development experience.
  • Experience supporting a live service.

Benefits:

  • PeopleFun is a small and lean mobile game company based in Richardson, TX.
  • The job roles and responsibilities will grow quickly as quickly as aptitude allows.
  • Benefits include an Unlimited Time Off Policy, Health insurance, 401K and potential bonuses.

Art Lead / Art Director (Mobile Games)

PeopleFun is the creator of the #1 mobile word game, Wordscapes. Founded in 2011, PeopleFun is a small, rapidly growing studio where development teams thrive on creativity, rapid prototyping, teamwork and fun. With our focus on casual, mobile, word games our mission is to bring delight to everyday life! 

PeopleFun seeks a multitalented Art Lead or Art Director to be the creative visionary for our casual word games. In this role, you’ll draw from a background of diverse styles to create a vision for each of our mobile gaming releases. You will collaborate with senior product leaders and industry veterans to create stunning visuals and help your team of artists to transform your artistic vision from concept to realization. 

Requirements:
Responsibilities:

  • Translate game concepts into fully realized games which bring vision to life.
  • Lead the marketing/graphic/art design team in creative & visual aspects of game art production.
  • Lead, manage a small team of artists while simultaneously producing as an individual contributor.
  • Ensure quality, consistency and compliance of the art production throughout the production process.
  • Communicate graphic themes of style and goals of a product to the team.
  • Guide art design team in creative designs with references, comments, and positive feedback.
  • Review graphic materials to assess their validity and appropriateness for our brand
  • Rapidly generate conceptual ideas -- then change gears, slowing down to polish assets to release quality.
  • Create a seamless gameplay experience for existing and new players using buttons, icons, widgets and other UI elements that represent the brand and the game’s established artistry.
  • Create 2d assets, effects, animations and characters.
  • Improve gameplay designs and user interactions by creating or improving wireframes, style guides and user flows.

Requirements:

  • YOU MUST HAVE 6+ years prior professional experience as a game artist.
  • Credited on multiple shipped mobile titles from beginning concepts to end of the production cycle.
  • Excellent conceptual and graphic design skills with a focus on clarity and usability and a proven track record of artistic adaptability.
  • You take initiative and will help lead a creative vision, understanding that creating great experiences is a team effort.
  • Expert level UI/UX design and animation ability, as it pertains to games.
  • Collaborative working style.
  • Experience conducting rapid prototyping.
  • Passion for games.
  • Knowledge of UI design trends and best practices.
  • Proficiency in user flow, graphic user interface and layout.
  • A proven ability to not only solve problems in collaboration with the broader game team, but to take initiative with excellent follow through.
  • An eye for quality and a high level of polish and execution, keeping current with gaming trends and styles.
  • Strong leadership and excellent communication skills with the exceptional ability to give positive and constructive feedback.

Preferred

  • Experience conducting rapid prototyping.
  • Passion for games.
  • Knowledge of UI design trends and best practices.
  • Proficiency in user flow, graphic user interface and layout.

Benefits:

  • PeopleFun is a small and lean mobile game company based in Richardson, TX.
  • The job roles and responsibilities will grow quickly as quickly as aptitude allows.
  • Benefits include an Unlimited Time Off Policy, Health insurance, 401K and potential bonuses

Mobile Game Marketing Specialist - Paid User Acquisition

Mobile Game Marketing Specialist - Paid User Acquisition
 

Peoplefun is seeking a Mobile Game Marketing Specialist to oversee planning and execution of global paid customer acquisition programs.  The candidate should have experience in digital performance marketing including: paid user acquisition, digital campaign deployment and optimization, marketing analytics, attribution, creative direction and reporting.  If you thrive in an environment that values creativity, teamwork, and knowledge sharing, then peoplefun is the right company for you.

 User Acquisition:

  • Hands-on campaign management on various mobile ad networks
  • Build and maintain strategic relationships with key acquisition partners
  • Assist in design and development of business intelligence tools for UA
  • Data Analysis (Identifying trends, opportunities, discrepancies)

Ad Monetization:

  • Manage advertising inventory and maintain near 100% fill rate, balancing direct, indirect, and house campaigns
  • Proactive price optimization of mobile ad networks
  • A/B formats, frequencies and other integration strategies to maximize advertising LTVs
  • Forecast advertising impressions and eCPMs
  • Build on relationships with vendors to drive incremental revenue and get informed on the latest tech innovation in the space
  • Benchmark performance and communicate KPIs to stakeholders
  • ·Maintain a quality advertising experience across all mobile inventory
  •  Manage ROAS per specific channels of traffic including: rewarded video, incentivized video, owned inventory, programmatic inventory, affiliate inventory
  • Analyze daily performance to execute the most effective user acquisition plan
  • ·Source, evaluate, and test new user acquisition channels
  •  Drive mobile installs to existing user base to improve user retention and LTV
  • Own and present key performance metrics including ROAS and internal KPI targets on acquisition marketing to senior leadership
  • ·Improve our understanding of campaign effectiveness and holistic mobile acquisition strategies using in-house systems and third-party data tools such as Appsflyer.
  • Manage a 20+ million-dollar user acquisition marketing budget
  • Keep up with industry best practices for ad monetization and advise product team on effective and emerging ad units

Requirements:

  •  4+ years of experience in paid user acquisition, digital marketing and/or mobile campaign management.
  •  High familiarity with online social networking tools (Facebook, Twitter, YouTube, blogs and emerging social platforms) and user acquisition channels.
  •  The ability to develop strategies and media plans, as well as quantify the reach, impact and effectiveness metrics of social media marketing campaigns.
  • Understanding of ROAS-based campaign management.
  • Strong analytic skills and experience with metrics driven decision making.
  •  Familiarity with Appsflyer and Soomla.
  • Ability to adapt and manage change.
  • Reliability, ability to work under tight deadlines.

About peoplefun:

Peoplefun is the creator of the #1 mobile word game, Wordscapes.  Founded in 2011, peoplefun is a small, rapidly growing Dallas, Tx-based game studio where development teams thrive on creativity, rapid prototyping, teamwork and fun.  Our mission is to bring delight to everyday life.